The two companies aim to provide the first customers with a digital, vehicle-optimized entertainment offering by the end of this year.
Mercedes-Benz Group AG is a collaboration entered into with ZYNC† California-based tech company provides Mercedes-Benz with the world’s first integration of its premium platform for digital in-car entertainment† By merging a wide variety of third-party digital content on the turnkey platform, ZYNC forms the perfect interface between the content partners and the existing compatible Mercedes-Benz hardware† The aim of the collaboration is to provide customers with a seamless digital entertainment experience perfectly matched to Mercedes-Benz vehicles. The benefits of the UI/UX technologieslike it MBUX Hyperscreen, are fully utilized. Through ZYNC, Mercedes-Benz customers have access to a wide range of renowned global and local streaming services† The first European integration of ZYNC is planned for the end of this year in the EQS and S-Class† The rollout in other models and countries is planned for 2023.
Whether it’s about news, sports, shows or movies Most people stream and watch their favorite content mostly on their mobile device or television. However, the interior of a Mercedes-Benz makes an immersive cinematic experience possibly that goes far beyond just playback. The size, format and position of the monitors and the arrangement of the speakers may vary individual are being adjusted. The ZYNC platform focuses solely on the vehicle interior and can be seamlessly integrated into Mercedes-Benz hardware and into current and future control systems. This maximizes the audiovisual experience, interaction and user-friendliness†
ZYNC offers video streaming, on-demand content, interactive experiences, local video programming, sports, news, gaming and much more through a single user interface. There are already more than thirty streaming services available from renowned global, regional and local partners. Other partners and channels are continuously integrated. Most of these channels are standard included and do not require an individual subscription. In order to use ZYNC, a Active Mercedes-Benz me account with the MBUX entertainment package required† This service is currently free for one year and can then be extended for a fee in the Mercedes me portal (country-specific variations are possible).
“We want to offer our customers a unique entertainment experience in their vehicle. Technologically this is only achievable through the interaction of the best hardware and software. Whether our ENERGIZING comfort programs, the innovative MBUX Hyperscreen or Dolby Atmos – a Mercedes-Benz is unique and can be experienced with multiple senses. Access to various forms of video streaming through ZYNC will soon take our holistic promise of luxury to an even higher level. This underlines our claim to ‘Lead in Car Software'”, said Markus Schäfer, member of the Executive Board of Mercedes-Benz Group AG, Chief Technology Officer, responsible for development and purchasing.
“By partnering with ZYNC, Mercedes-Benz aims to unlock the full potential of in-car entertainment. The MBUX Hyperscreen has already set benchmarks and is now becoming a portal that extends the digital MBUX experience. Personalized access to proprietary and third-party content, as delivered by ZYNC, will become even more intuitive and direct. The addition of interactive services will intensify the dialogue with our customers,” added Magnus Östberg, Chief Software Officer, at Mercedes-Benz AG.
Dedicated solution maximizes the benefits of innovative Mercedes-Benz hardware
The partnership with ZYNC leverages and maximizes the benefits of the advanced UI/UX of Mercedes-Benz infotainment systems, such as the MBUX Hyperscreen† Content aggregation means that ZYNC integrates third parties on its platform once. The highly scalable cloud-based platform is optimized for the low latency times of Mercedes-Benz vehicle hardware.
In practice, customers will have access to an ever-expanding range of streaming services. The page layouts are optimized to maximize the visual quality and resolution of each infotainment system and associated screens. In line with Mercedes-Benz’s software strategy, the ZYNC platform offers best-in-class video rendering, with adaptive bit rates and minimal need to cache data on vehicle hardware. In addition, the ZYNC platform is compatible with various DRM formats (Digital Rights Management)†
Future of in-car entertainment with focus on road safety
When developing in-car entertainment and visual content, Mercedes-Benz focuses on road safety. The collaboration with ZYNC is no exception. When a vehicle is in motion, streaming services are limited to, for example, the front passenger or rear passenger screen, or only audio playback is possible – always in accordance with local regulations. Looking to the future, Mercedes-Benz is ready for the use of video streaming while driving, once approval for highly automated driving according to SAE Level 3 is granted.
Headquartered in San Francisco with offices in Munich and Berlin, ZYNC is a California-based company that uniquely connects the worlds of automotive, software and entertainment. The company’s mission is to add a new dimension to in-car entertainment by integrating real-time vehicle data. Founded in 2019, ZYNC maintains strategic partnerships with leading companies from the entertainment and automotive industries.