Time for behavioral change: the most sustainable choices for five types of products

What is striking about the graph above is that flying only accounts for 7 percent of the CO2 footprint of households. That’s because it’s an average. Not every household flies annually. When you fly, it immediately has a major impact. For example, if you fly back to Thailand with two people, according to Milieu Centraal, this already produces 5,400 kilos of CO2 emissions. Another remarkable thing is the large proportion of clothing and belongings in our footprint. This is how we take care of the most emissions.

How can we reduce the impact of our stuff? (Besides buying as little as possible of course). ASN Bank listed tips for five products.

The best jeans

Making ‘normal’ jeans has a huge impact on the environment. 10,000 liters of water are needed for an average pair of jeans. That is equivalent to taking a 6 minute shower every day for 200 days. In addition, there are chemicals that are often used for dyeing or bleaching the fabric, the transport kilometers and the CO2 emissions released during production. In short, a good reason to pay extra attention when buying jeans.

It is important to choose a model that suits your style and body so that you wear it as long as possible. So good quality (second-hand) trousers that fit really well and are sustainably produced. There are four things to watch out for:

  • Do producers pay workers a living wage?
  • What materials are the jeans made of?
  • How environmentally friendly is the production process?
  • What quality marks does a brand have?

ASN Bank explains all these points. But for those with less time, the bank also lists a few good brands: MUD Jeans, Monkee Genes, Armed angels, Nudie Jeans, Kuyichi, Kings of Indigo and Boyish.

good chocolate

The main ingredient of chocolate is the cocoa bean. That is why ASN Bank looks at the origin of that component in chocolate bars in its comparison. These seven brands are frontrunners: Chocolate-makers, Conscious Chocolate, Lovechock, Mesjokke, The Other Bar, Tony’s Chocolonely and Raaka.

Read more about why these companies are frontrunners here. There is also information about other brands.

Sustainable sneakers

To determine what the most sustainable sneakers are, ASN Bank used the principles of Good On You (GOY). This organization surveyed thousands of clothing brands and gave them a sustainability score based on three criteria: impact on people, animals and planet. These scores are between 1 and 5. The brands with the most points are the most sustainable. It is better not to choose the one with the fewest points. In addition to the brands that GOY likes, ASN Bank added a few more. These five brands are leading the way: VEJA, Womsh, Saye, Po Zu and Adidas.

Sustainable coffee

More and more coffee brands say they want to work with human rights and sustainability. But who are really doing well? The first step is to look for a quality mark. If there is a Fairtrade, Organic or Rainforest Alliance quality mark on the product, that is already a good first step. These three quality marks are independently checked. ASN Bank prefers to see a combination of the three quality marks on a product: ‘because then there is respect for people and the environment in the production chain.’

Even better than joining a quality mark are mission-driven coffee companies. Like these nine eco-friendly coffee brands:

  • Circular Coffee Collective
  • EEK coffee
  • Fair Trade Original
  • Medellin Secret
  • Moyee Coffee
  • roast factory
  • Usawa
  • Wakulic
  • Zwartecoffee.nl.

Earlier, Rik van Paassen (Peeze) and Guido van Staveren Van Dijk (Moyee Coffee) spoke about the challenges in the coffee chain. Listen back to the recording below.

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