Special Fruit from Meer in Belgium has entered into a partnership with Agrinorm. The global distributor of a wide range of specialty fruits and vegetables plans to collect data on freshness and quality throughout the supply chain to better meet customer expectations while reducing costs.
Special Fruit was founded in 1990 by François Maes and Patrick Maes and is currently led by CEO Bert Barmans. The company is fully committed to Corporate Social Responsibility initiatives, such as the Sustainability Initiative Fruit and Vegetable (SIFAV), and reinforces its commitment to continue to innovate to best meet customer needs.
Constantly looking for tools and processes, Special Fruit now focuses on improving quality control using the industry’s latest technology. They have found an ideal partner for this in Agrinorm.
What does Agrinorm offer and how?
Agrinorm offers a range of user-friendly tools for quality workers from cultivation to retail. Agrinorm’s AI-based data analysis platform is tailor-made for the fresh produce sector and makes it easier to identify trends, spot opportunities for improvement, align quality and commercial teams and ensure the right products are delivered. the right customers are assigned.
A first in the sector and a game-changer is the way in which Agrinorm enables companies to manage quality together with their chain partners. “The key to success lies in the ability of companies to collaborate and exchange information with each other. A grower needs to know which variety is performing best so that they can plant more of it next year. And a distributor needs to see if it is rained on the field so that he can predict shelf life and choose the right market. Quality management is the new source of competitive advantage for companies producing fresh products. Preventing quality problems has lower costs, a negligible environmental impact and is in demand with the customers,” says Daria Reisch, the co-founder of Agrinorm.
Bert Barmans agrees: “If you discover quality problems when the product is in your warehouse, it is often too late to solve them. We strengthen our partnership with suppliers to ensure that only products are that meet the requirements and that our customers receive the right quality.”
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